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WeWork courts corporate clients as big business embraces coworking

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WeWork courts corporate clients as big business embraces coworking WeWork courts corporate clients as big business embraces coworking

WeWork courts corporate clients as big business embraces coworking





The coworking giant has customized services for a fast-growing enterprise sector WeWork, the multinational coworking company, has made a name for itself as a haven for freelancers, entrepreneurs, and small businesses. But as the company expands its reach, now operating 140 locations in 44 cities spread across 15 countries, it?s increasing appealing to a different clientele: corporate America.
According to the company?s head of product research, Josh Emig, members working for large companies has become the fastest growing segment of WeWorks? business. There are roughly 22,000 members considered enterprise clients, defined as workers for companies that employ more than 500 people.
?There?s a perception that coworking is for startups and freelancers,? he says, ?and that?s still true. But we get a lot of larger companies who want to behave more like smaller startups.?
The shift is reflective of many larger trends in the economy, says Emig. WeWork research predicts that by 2020, half of large companies will have some form of shared office space office space, whether that?s coworking or another model. The concept has become central to corporate strategies on growth and expansion.
?Larger companies are trying to flatten hierarchies, pay more attention to teams, and function like an innovative startups,? he says. ?Companies are coming to us asking ?how can we tap into this phenomenon"??

WeWork
WeWork has expanded its enterprise offerings to appeal to companies of any size.

WeWork offers these enterprise clients flexibility, multiple locations, and short-term agreements without the hassle of traditional leases and build-outs. Emig says agility?the ability to quickly ramp up projects in a new city, or start up a ?skunkworks? research facility?is appealing. There many be a hipness factor to coworking, but it?s also becoming a larger part of the gig economy; the Intuit 2020 Report suggests that 80% of global corporations plan to sign...
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Fuente de la noticia: curbed
Fecha de publicación: 16-05-2017 22:02
visto: 8

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