Ben Alun-Jones of Knyttan explains how customers can create bespoke knitwear at the company's "factory of the future" and claims mass customisation is transforming the role of designers.
Knyttan, which Alun-Jones co-founded with Kirsty Emery and Hal Watts in 2013, offers the opportunity to customise a jumper or scarf design via a web app...
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