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Startup targets millennial professionals with flexible, high-end rentals

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Startup targets millennial professionals with flexible, high-end rentals Startup targets millennial professionals with flexible, high-end rentals

Startup targets millennial professionals with flexible, high-end rentals






Landing, a short-term rental startup that launched last November, uses a membership model to offer a turnkey solution for renters and a new way for large landlords to maximize profits. | Courtesy Landing

Landing subleases apartments from big landlords across the country and furnishes them with custom furniture When entrepreneur Bill Smith moved to San Francisco to work on Shipt, his grocery delivery startup, he found the most painful part was dealing with housing. Specifically, the constant hoops he needed to jump through to find an apartment for his family, and move all his material possessions across the country.
?I?ve seen the pain of establishing a home in a new city,? he says. ?It just doesn?t make sense to have to own all these pieces of furniture and have all this cash tied up in things.? His experience inspired a new business meant to solve these rental woes. Landing, a short-term rental startup that launched last June, complete with a whimsical, millennial-friendly logo font, uses a membership model to offer a turnkey solution for renters and a new way for large landlords to maximize profits. Renters in San Francisco, Los Angeles, Austin, Nashville, Chicago, New York, Washington D.C., and Birmingham, Alabama (Smith?s hometown) can lease a fully furnished Landing apartment on a month-to-month basis with no security deposit, and cancel their stay with a 30-day notice.
?We?re serving the mobile professional, people who are 25 to 40, professionals who want to...
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Startup targets millennial professionals with flexible, high-end rentals Startup targets millennial professionals with flexible, high-end rentals

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Fuente de la noticia: curbed
Fecha de publicación: 10-01-2020 21:37
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