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Why ads for bedding startups are all over the subway

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Why ads for bedding startups are all over the subway Why ads for bedding startups are all over the subway

Why ads for bedding startups are all over the subway






And how the brands paying for them are different from legacy companies Do you know what brand your sheets are" Chances are you don?t because, traditionally, bedding products have been largely commoditized; people go to a department store and buy whatever it has with little regard for what brand it is. There are luxury brands that are nice but, for most people, not $800 nice.
But the bedding industry is changing. Since 2014, a new breed of digital-native bedding brands has filled the void between commodity and luxury by selling luxury-quality bedding products directly to consumers online, foregoing the price markup that comes with buying from a department store. The new brands have given a face to bedding that it?s never had, and they?ve changed how consumers think about home decor in the process. ?I think there was a little bit of a revolution in the home space,? said Brooklinen co-founder Vicki Fulop. ?Bedding used to be a space that didn?t have any brand loyalty. It was just whatever store you went to, you found something. I think there are a lot of brands in our generation solving that problem.?
Bedding startups have capitalized on fundamental shifts in purchasing preferences caused by the maturation of e-commerce. While bedding startups were a little late to emerge relative to other industries, bedding benefited from previous businesses getting people comfortable with buying over the internet, like Warby Parker with glasses. Because of this, bedding brands di...
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Why ads for bedding startups are all over the subway Why ads for bedding startups are all over the subway

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Fuente de la noticia: curbed
Fecha de publicación: 05-10-2018 21:34
visto: 10

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