CitroŽn returns to original logo to create "symbol of progress" for electric era - architecture TV

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CitroŽn returns to original logo to create "symbol of progress" for electric era

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French car manufacturer CitroŽn has unveiled a new logo which looks similar to the brand's original 1919 logo, to mark the "start of a new era", in its mission to make electric vehicles more accessible. The new logo and branding was created by the CitroŽn design team and global brand design agency Stellantis Design Studio and sees the return of the oval to enclose the automaker's deux chevrons ? two upside-down V's that resemble chevron herringbone patterns. This change, according to CitroŽn, was an acknowledgement of the brand's original logo first adopted by founder Andrť CitroŽn and helps the rebrand feel "new but familiar". The logo will be first used on a conceptual CitroŽn family vehicle at the end of September, before being rolled out to all CitroŽn models from mid-2023 onwards. Read more on Dezeen: https://www.dezeen.com/"p=1848258 WATCH NEXT: Pentagram evokes speed with branding for online car shop Vroom - https://youtu.be/6qkjIG6gwek Subscribe to our YouTube channel for the latest architecture and design movies: http://bit.ly/1tcULvh Like Dezeen on Facebook: https://www.facebook.com/dezeen/ Follow Dezeen on Twitter: https://twitter.com/Dezeen/ Follow us on Instagram: https://www.instagram.com/dezeen/ Check out our Pinterest: https://uk.pinterest.com/dezeen/
 

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