Adidas reveals interactive match ball for knockout stage of World Cup - architecture TV

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Adidas reveals interactive match ball for knockout stage of World Cup

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Supporters can use their smartphones to interact with Adidas' Telstar Mechta, which is the official match ball that will be used in the knockout stages of the 2018 FIFA World Cup in Russia. The Telstar Mechta ? meaning dreams or ambitions in Russian ? will be the official ball used in the knockout stages of the global tournament that start on the 30 June 2018. It replaces the Telstar 18, which was used throughout the group stages. Both the Telstar balls follow in the footsteps of the Brazuca, the official ball of the 2014 tournament in Brazil. At the time Adidas global football innovation director Antonio Zea told Dezeen how robot legs, shooting machines and wind tunnels were employed to make it "the most tested match ball ever". Adidas explained that while the Telstar 18 and Telstar Mechta retain the best of the Brazuca, they boast a brand new carcass with new built-in technology to maximise performance. Read more on Dezeen: https://www.dezeen.com/"p=1231780 WATCH NEXT: Alexander Taylor designs Tailored Fibre shoes for Adidas - https://youtu.be/1vuAnS9tbNs Subscribe to our YouTube channel for the latest architecture and design movies: http://bit.ly/1tcULvh Like Dezeen on Facebook: https://www.facebook.com/dezeen/ Follow Dezeen on Twitter: https://twitter.com/Dezeen/ Follow us on Instagram: https://www.instagram.com/dezeen/ Check out our Pinterest: https://uk.pinterest.com/dezeen/
 

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